Divine Prime


1160 Farrow Parkway

Myrtle Beach, SC 29577



The Story Behind the Legend
Millions of people visit the Grand Strand every year. There is an attraction here that strikes a chord with people from all areas of the world. Today's visitors come for a chance to relax and create memories with family and friends - memories of long walks on the beach, endless days on the fairway, and unforgettable meals with friends and family. When quality food and dedicated service are combined in a creative and relaxed atmosphere, the result is a magical experience that will last a lifetime.

The Divine Dining Group has provided that magical dining experience to millions of people throughout the years. The owners and managers are career professionals, serious and dedicated to making your dining experience the best it can be every time. This is due in part to the fact that the Divine Dining Group is a local company with a vested interest in the community. In 1989, Jack Divine Jr. opened his first River City Cafe on 21st Avenue North in the heart of Myrtle Beach. Jack grew up in Myrtle Beach and spent his life watching this small coastal town grow from a sleepy little community to a bustling tourist destination. He left and traveled the world but always returned to South Carolina and his home on the Grand Strand

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